history
In 1901 our company was started at our current location at the Oosteinderweg in Aalsmeer. Great-grandfather (Jacob Oor) started growing lilacs and chrysanthemums. Arount 1935 he started cultivating the furst cut-flower Carnations. The Carnations (Dianthus) are still one of the pillars of Mediaverdi.
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LATE 50'S: OUTFITTING A NEW WOODEN GREENHOUSE WITH BRICK SUBSTRATE CONTAINERS
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1961: THE FIRST COAL FIRED CENTRAL HEATING SYSTEMS
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1964: WITH A CARGO BIKE ACROSS THE ICE TO BRING IN THE LILACS
In 1958 grandfather (Jan Buis) took over the company from his father in-law. He then further specialized in the cultivation of lilacs and large flowered Carnations. Around 1965 he ended the cultivation of lilacs and continued with the large flowered Carnations and Forsythia.The Carnations were grown as a three-year crop on a soil-substrate that was kept away from the underground. This soil-substrate was spread out into brick containers, and replaced after three years. This was done because of the vulnerability Carnations have to parasitic soil fungi (fusarium). Today, we grow our Carnations on an organic substrate which is replaced every year. After the growing season, this substrate is used to make compost or it is re-used as a soil enhancer. The forsythia cultivation is a two-year outdoor cultivation just like lilacs. In the first years the forsythias were harvested outside, meaning that they could only be sold from late January onwards. Through years of experimenting and testing they succeded in getting the first forsythia’s on the market from early December, using a disruption of winter dormancy. The knowledge and skills obtained in this process still benefit us today.
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1980: FORSYTHIA CULTIVATION ON THE FIELD AT THE oOSTEINDERWEG
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1985: FORSYTHIA'S IN ICE TO BREAK WINTER DORMANCY
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2007: CARNATION GREENHOUSE WHERE TESTING DIFFERENT VARIETIES
In 1971 father (Coos Buis) took over the company. Since then we have been known by our customers by the name Mediaverdi. Mediaverdi is short for: MEt DIAnthus VERDIend (Earned with Dianthus). This showcases the importance the Carnation cultivation has had for us throughout the years. During this period the main colours for large flowered Carnations were red, white, and pink. In the early eighties my father moved from growing large flowered Carnations to spray Carnations. The advantage of spray Carnations is that they are less labour intensive. This made it possible to expand the forsythia cultivation.
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2007: THREE GENERATIONS WORKING TOGETHER
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2015: THREE GENERATIONS GETTING CARNATIONS READY FOR AUCTION
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2022: The third, the fourth and the fifth generation Buis
In 1997 I (Johan Buis) came into the company and we became Mediaverdi CV. Together with both my parents, my wife and our son we are the backbone of Mediaverdi. History has shown us that with every successor there is a change in the crops we grow. This time has been no different. In 1997 we moved to the cultivation of the Viburnum opulus ’Roseum’ (Snowball). Just like lilac and forsythia this is a cut-flower shrub from which we harvest forced flowers. However, the snowball bush produces flowering branches every year, as opposed to lilacs and forsythias which produce flowering branches every two years. In the greenhouses we went back to growing large flowered Carnations. We now plant new and exclusive varieties every year. Each year, we select these varieties from about eighty new varieties we receive from various cultivators from all over the world.
In 2022 the fifth generation joined Mediaverdi, our son Jeroen. Mediaverdi is now a VOF/partnership firm with the partners Johan, Bianca and Jeroen Buis.
After this account of our history and developments we have made, we hope that our flowers will give you the same warm and happy feelings that we cherish for Mediaverdi.
